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This web page had the following on the site, "com - the official website for author and artist Stuart Hill." We saw that the web page said " Stuart Hill is the award-winning author of the acclaimed Icemark Trilogy." It also said " The Cry of the Icemark. Was published in 2005 by Chicken House and won the inaugural Waterstones Childrens Book Prize the same year. 2013 saw the release of the first prequel to the Icemark series entitled Prince of the Icemark. Page to find out more. I WAS THERE - VIKING INVASION." The header had stuart hill as the highest ranking optimized keyword. It is followed by author, icemark trilogy, and icemark which isn't as ranked as highly as stuart hill. The next words stuarthillonline.com uses is icemark series. the cry of the icemark was included and could not be seen by web engines.